Black Friday is the day after Thanksgiving in the USA, this year it falls on the 25th of November. A lot of American consumers are looking forward to this day every year. Actually, it is a good opportunity to do shopping to your heart’s content and getting the best deals. In other words, it marks the beginning of the holiday shopping season. On this day people get crazy. Everyone rushes to shopping centers and different stores to take advantage of special sale offers and discounts. On this holiday you can see many over-crowded sideways, traffic jams and a long line of people in front of stores. They do this to be the first in line when shops open their doors in the morning. So, here is what you should know about Black Friday.
The history of Black Friday
Why do they call it Black Friday? Since an increased number of people rush to stores, it results in different accidents and in some cases also violence. Earl Apfelbaum- a dealer in rare stamps was the first person who recorded this name in 1966. Apfelbaum mentioned in his ad that the Philadelphia Police Department used the phrase ‘’Black Friday’’. Actually, The Police Department called Friday after the Thanksgiving ‘’Black’’ to describe the ‘’sad’’ situation on that day. The reason was that there were a lot of congested streets clogged by pedestrians as well as by motorists.
The negative connotation of Black Friday wasn’t profitable for businesses. That’s to say, during the early 1980s a positive explanation of this name started to circulate in the USA. According to this variant, Black Friday refers to the day, when many retailers have an opportunity of making large profits. It is interesting to point out that in the context of accounting black color deals with positive amounts. On the contrary, red color refers to negative accounts. In other words, you lose money. This means that the word ‘’black’’ in this case has a good meaning. So, people should think of Black Friday as a great day of making profits and getting fantastic deals.
The popularity of Black Friday
Black Friday isn’t considered an official holiday, but there are many employers who give their employees a day off. This holiday has turned into a marketing sensation recently and it is enjoying a huge popularity. It is interesting to point out that since 2005 Black Friday is the busiest day for shoppers. On this day retailers take certain steps to attract more shoppers and enlarge their profits. Most of them open their shops early in the morning or even during Thanksgiving evening. They offer special discounts or promotions to early birds.
If you walk in the streets in the morning of Thanksgiving Day, you will notice discounts that retailers offer. Some of them also send email online specials to potential consumers a few days or even weeks before Black Friday. Others usually post their ad scans and offers online to entice more shoppers. On this day you can frequently come across impatient people who are waiting anxiously outside the windows of stores. There are also cases when people decide to camp out in front of shopping centers and shops. They are all eager to purchase their preferred item with ‘’best’’’ price. Nowadays, there is also another category of shoppers. A great number of consumers are eager to avoid the ‘’excitement’’ and ‘’pleasant’’ situations typical of Black Friday. This is the reason that they give their preference to online shopping. It is a very effective way to be far from battles over the last most-desired item.
We wish you a perfect shopping on Black Friday. Don’t miss the opportunity of getting fantastic deals and making your shopping dreams a reality during this holiday season.